Plan Like a Boss

Are you stressed because you're not bringing in the clients you want?

Tell me if one or more of these scenarios sounds familiar...

You're a year or two into business and you're not bringing in the right clients (or any clients). You feel overwhelmed and have zero focus. You're struggling to believe that it's possible to build a thriving business. You're tired of doing this alone and need direction.

You're spending ALL your working with nothing to show for it. You're ready to do whatever it takes to bring in business but you need someone to guide you so you don't waste any more time. You're sick of spinning your wheels and searching for clients in the wrong places.

You've been in business awhile...but you've never had a marketing plan. All your clients come from word-of-mouth and referrals, but that well is drying up fast. You feel stuck and sadly, the business that once brought you joy now feels like a burden.

Did you answer "yes" to any of the above? If so, Plan Like a Boss is perfect for you!

What if you finished 2018 strong and headed into 2019 with confidence because you know how to bring in clients?

With the Plan Like a Boss program, you'll know exactly WHERE to find clients and HOW to attract them to your business!

In just four weeks, we'll work together to create a plan that brings incredible clients your way so you can start making the kind of money and have the kind of freedom you dreamed of when you first started your business.

Goals of the program:

  • Clarity and focus so you can bring in new clients easily without wasting time in the wrong places
  • Accountability & support to map out a plan that will help your business run smoothly so you can bring in the clients you deserve
  • Step-by-step guidance on what should be included in your marketing plan so you don't have to question whether you have the right strategy to bring in clients who value what you offer
  • Confidence in knowing EXACTLY how you're going to reach your audience so you can avoid shiny object syndrome and stay focused on what will make the most impact
  • A plan for marketing your business during the busy times so that you can serve your clients while bringing in new leads

With the right plan, ALL of this is possible...and more!

Maybe 2018 didn't go the way you envisioned. Sure, you landed a client or two (#luckybreak), but not enough to make the kind of money you thought you'd make when you first started. You're tired of struggling and you feel even further from the finish line (if that's possible). You certainly DON'T want to end the year feeling this way - or start off 2019 on the same note.

Know what you need? A marketing plan.

It doesn't sound sexy, but it's the truth. You can't afford not to invest in a marketing plan. Not having a marketing plan is like driving at night without headlights. You can't see the road in front of you and you have no clue how to get to your final destination. 

With the Plan Like a Boss program, you know EXACTLY how you're going to bring in new clients. Plus you'll have the support and accountability you need to follow through on all your great ideas so you can get the results you've been dreaming about. No more wasting time running on a hamster wheel or throwing darts at the wall to see what sticks. 

How long does the program run?

  • Plan Like a Boss will run for four weeks, beginning November 14 and ending December 5.

What's included in the program?

Support & Accountability

  • Two private 90-minute strategy sessions with me to review your marketing plan, talk about how to finish off 2018 strong, and discuss what you need to do in 2019 to bring in clients quickly. These calls can be scheduled anytime from November - January. ($600 value)
  • Two group coaching calls to walk you through every step of creating your marketing plan, ensure you're on track, and troubleshoot any issues. The calls will be scheduled based on the group's availability and everyone will have a chance to talk. ($300 value)
  • Private Facebook group where you can ask any questions related to your marketing plan, watch bonus trainings on how to attract new clients, and brainstorm with the other ladies taking the program. ($500 value)

Marketing Plan Tools  

  • An in-depth guide to walk you through every step of creating your marketing plan, including how to find your audience, how to create engaging messages, and how to bring in clients online and off. ($1,000 value)
  • A recording of my ATTRACT Your Target workshop where you'll learn how to attract the RIGHT clients. ($127 value)
  • Access to a resource library with supplemental tools to help you craft your plan, including a key message guide, social media content calendar, and checklists to help you implement your plan once it's created. ($300 value)



  • Two 30-minute calls to give you accountability, support, and guidance as you put your plan into action
  • Unlimited email support in between calls to answer questions, troubleshoot issues, and keep you on track so you can reach your goals faster
  • Free month starts in January so you can set yourself up for success in 2019

Program Overview

WEEK 1 - Laying the Foundation

- Identify your business goals and the steps you need to take to reach them

- Understand who your audience is and where to find them

- Determine the services you're offering and plan out special packages, deals, or promos

WEEK 2 - Messaging

- Craft messages that will resonate with your audience and make them WANT to work with you

- Identify what makes YOU unique so you can set yourself apart from competitors and send more clients your way

WEEKS 3 & 4 - Promotional Strategy/Timing

- Identify the tactics that will have the greatest impact in attracting the right clients to your business

- Decide what you're doing when so you can focus on hitting all your goals

- Learn which activities aren't making an impact so you can let go of what's not working 

What's the investment?


That's nearly $3,000 in resources for less than $1,000!

Who am I?

My name is Michelle Vroom and I have a confession...

I started my business without a marketing plan.

That's right - I'm a marketing strategist and I didn't have a marketing plan. (face palm)

Once I created a marketing plan, everything fell into place. I knew the direction I was headed and the steps to get there. I was clear on WHO my audience was and how to reach them. 

Can you guess what happened next? My business grew like wildfire in year two. I found myself with a steady stream of clients and - more importantly - my income was growing month-over-month. In fact, I just hit $18K in September (!).

This can be your story too. Let's take your business to the next level and get you set up with a marketing roadmap that will have a big impact on your business.

Here's what my clients have to say...

"I've been working with Michelle for over a year, and she continuously helps my business grow. During a recent launch I only had a fraction of the opt-ins I wanted. I was ready to give up, but Michelle pushed me and I increased my opt-ins by 5x in 5 days!"

—Valerie Zumwalt, Show Me Leaders

"Michelle has such a refreshing take on small business marketing - I feel SO MUCH MORE confident now that I have a marketing plan!"  

– Madeline Marlow, Where is the Damn Corkscrew

"Where do I start? Michelle Vroom is simply AMAZING to work with! She is smart and has really fantastic ideas about marketing! I highly recommend Michelle to anyone that is trying to grow their business. She listens and customizes her marketing plan to your individual business."

– Aida Spalding, Aida's Events LLC 

(c) 2018 Vroom Communications