Market Like a Boss

Market Like a Boss

Your marketing roadmap to unlimited business growth.

What if you could grow your income in just six weeks? 

market like a boss

No, this isn't a trick question (I promise!)

You really can double - even triple - your income simply by having a marketing strategy in place.

Does any of this sound familiar...?

You're spinning your wheels working like crazy...but still not making the kind of money you'd like.

You're constantly searching for new clients/customers...while struggling to retain the ones you do have.

You just opened a new business...but you don't have a plan to market your products and services.

You're launching a new product or service this year...but you have no idea how to promote it.

Did you answer "yes" to any of the above? If so, the Market Like a Boss course is perfect for you.

Imagine never having to worry about where the next client or sale will come from.

With the Market Like a Boss course, you will:

  • Create a winning marketing strategy that grows your business like never before
  • Gain a deeper understanding of your ideal client or customer and how to give them what they really want
  • Spend less time searching for clients/customers and more time enjoying life
  • Master the latest marketing trends and apply them to your business 
  • Learn which marketing activities boost ROI (and which ones you can stop doing!)
  • Get accountability and support as you put your plan into action and measure its success

Bottom line—with the right marketing plan, your business has nowhere to go but up.

"I got a sneak peek at the course and I can tell you this program will push you to think about how to market your business in a smart and impactful way. You'll get all the tools you need to work smarter to market your business!"  

Lee Florida, Director of Brand & Communications, Booster Fuels

"I worked with Michelle to help me grow my social media presence. She did a wonderful job tapping into my audience and helping me understand what type of posts I needed to be doing more of. Highly recommend."

– Alexandra Caspero, Founder of Delish Knowledge

"Michelle is resourceful, professional, talented, and passionate about what she does. She genuinely cares about my success and is very fun to work with!" 

Chou Gabikiny, Founder of Grace & Hope Consulting  

Why should you enroll in Market Like a Boss?

market like a boss course schedule

Here's the deal. Your time and money are valuable. I know you're not going to invest in a course like this without understanding how it can benefit your business. 

The truth is, you can't afford not to invest in a marketing plan. Not marketing your business is like handing your competitors money from your own pocket.

Many courses only focus on one aspect of marketing, such as social media. Or, they spend time teaching you how to create a marketing plan without showing you how to implement it.

Market Like a Boss does it all. You won't just learn how to create a solid marketing plan - you'll also get a step-by-step tutorial on how to put the plan into action. 

AND you'll learn how to measure your efforts so that you can do more of what works and less of what doesn't (saving you time and money in the long run).

Over six weeks, we'll focus on all the pieces of a successful marketing strategy, including:

Week One

  • How to align your business goals with your marketing strategy (treat them separately and you won't reach your revenue goals)
  • How to determine your target audience (if you don't know who you're speaking to, how can you sell your products and services?)
  • How to find your target audience (stop spending tons of time trying to attract the right clients)
  • How to develop key messages that set you apart from competitors (so when people are ready to buy, they come straight to you)

Week Two

  • What brand assets every business owner needs (without the right assets, people won't care what you have to offer)
  • How to develop a website that converts leads into clients/customers (your website is the digital storefront for your business)
  • How photography can make (or break) your business (learn to create compelling photos without spending a fortune)

Week Three

  • Ways to create compelling content without spending a ton of time (content is what builds trust and loyalty)
  • How to share your content once you've created it (and create a system for sharing that you can reuse over and over)
  • How to repurpose existing content (saving you time for business development)

Week Four 

  • Proven strategies to grow your social media presence (your audience is using at least one social channel, so you need to meet them where they're at)
  • Best practices for email marketing (email is one of the top drivers of business growth)
  • Basic strategies for boosting search engine optimization (people find most of their information online, so you need to be part of those search results)
  • How blogging can get you more clients and customers (the best way to be seen as an expert is to create your own content)

Week Five

  • How to market your business offline (your next big client or customer is in your own backyard)
  • How to find partnerships that will grow your business (the right partnership can double or triple the size of your audience)
  • How to connect with influencers who can grow your business for you (and tap into their audience to promote your business)

Week Six

  • How to measure the success of your marketing plan (if you can't measure your marketing strategy, then what's the point?)
  • How to use Google Analytics to track website visits and leads (get a behind-the-scenes look at the top analytics platform)
  • How to use social media insights to grow your presence quickly (if you're struggling to get noticed on social, your analytics will tell you why)
  • How customer feedback can help you make more money (what your customers tell you impacts business growth)

How long does it run?

  • Market Like a Boss will run for six weeks, beginning Monday, March 5 through Monday, April 16.


How will the course be delivered?

  • When you enroll, you’ll get instant access to a private Facebook group. Each week, I'll deliver a live video that will cover a specific aspect of creating a winning marketing strategy. If you can't attend live, don't worry! You'll have unlimited access to the video replays.
  • Additionally, you'll have lifetime access to an exclusive resource library with free tools to supplement your plan and set you up for long-term growth.
  • You'll get unlimited support and coaching from me and the opportunity to interact with other business owners taking the course. Each week I'll hold office hours where I'll answer questions, brainstorm ideas with you and help you navigate any challenges or roadblocks.


What's the investment?

Before February 24: $575  

After February 24: $675

Why me?

Michelle Vroom, founder and CEO of Vroom Communications

If this is the first time we're meeting, hello! My name is Michelle Vroom and I'm the owner and founder of Vroom Communications. I'm all about helping small business owners market their products and services online and off. 

I'm a fellow small business owner just like you. In fact, when I first started my business, I didn't have a marketing plan.

That's right - I own a marketing agency and I didn't have a marketing plan. 

Once I got clear about who I wanted to reach, everything else fell into place. Because I knew the challenges my audience was facing, I also knew what type of services would address those challenges. Now I was truly meeting the needs of my ideal audience.

Can you guess what happened next? My business grew like wildfire. I found myself with a steady stream of clients and - more importantly - my income was growing month-over-month.

This can be your story too. Let me help you take your business to the next level by getting you set up with a marketing roadmap that will generate big results for your business.

Meet the Guest Experts

1) Melissa Kelly, Owner of Melissa Kelly Photography

Melissa Kelly is a Photographer and Visual Communications Specialist who creates high-quality print and digital image strategies to support brand development, marketing, admissions recruitment, public relations, fundraising, and communication activities for her clients. With deep roots in graphic design and photography, she has spearheaded efforts to elevate both their visual brands and the management of their digital archives in order to maximize the use of quality branded and historical images.

Melissa will talk about how photography can make (or break) your business and offer tips on creating amazing images to showcase your products and services.

Melissa Kelly Photography

2) Sarah Masci, Owner of Bracken House Branding

Sarah specializes in designing online brands that are timeless, refined, and professional. Her aesthetic is best described as clean and modern, with a hint of femininity. With over 12 years of online business, branding and web design experience, a bachelor’s degree in marketing, and an extensive entrepreneurial history, Sarah's mission is to actualize visions and dreams, one entrepreneur at a time.

Sarah will talk about how to cultivate a strong brand for your business and what brand assets every business owner needs.

Sarah Masci, Bracken House Branding

3) Jeff Tincher, 610 Digital

Jeff is an experienced Digital Marketing & Technology Professional with proven experience in the creation and execution of B2C social media marketing, email marketing, web strategies and paid search (PPC) campaign management. He is also the founder of the Chester County Marketing Group (Chester County PA), a group of freelance marketers, graphic designers, consultants, coaches and small business owners.

Jeff will be sharing his top strategies for boosting search engine optimization and getting your business to the top of Google search results.

Jeff Tincher, 610 Digital


Who doesn't love free stuff, right??

Anyone who enrolls in Market Like a Boss BEFORE Saturday, 2/24 will receive the following bonuses:

  • An audit of your social media presence with custom recommendations to grow your social channels quickly 
  • A 60-minute coaching session to offer extra accountability and support 
  • Professional editing of one photo so that you can capture attention and convert leads quickly
  • SEO audit of your website to ensure that your site ranks in Google searches so prospective clients can find you

Once the bonuses are gone, they're gone for good. So grab your spot ASAP!